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淺析網(wǎng)絡(luò)傳播與網(wǎng)絡(luò)媒體公信力問題
張維博 2009/2/22
【摘要】：
目前，網(wǎng)絡(luò)傳播與網(wǎng)絡(luò)新聞已經(jīng)成為社會(huì)生活中的一個(gè)重要部分，滲透到人們生活的各個(gè)方面里。并且隨著社會(huì)經(jīng)濟(jì)的發(fā)展，和大眾文化水平的日益提高，網(wǎng)絡(luò)傳播和網(wǎng)絡(luò)新聞更在日益加快著，擴(kuò)張著自己在大眾生活中所占的重要性和廣泛性。但是網(wǎng)絡(luò)傳播目前在中國仍處于新興產(chǎn)業(yè)的范疇，其發(fā)展中的不完備性和不規(guī)范性也就必然存在著。特別是近年來，網(wǎng)絡(luò)媒體發(fā)展迅速，但是相比傳統(tǒng)媒體其公信力仍然存在危機(jī)。本文列舉了網(wǎng)絡(luò)媒體公信力不高的表現(xiàn)，從分析網(wǎng)絡(luò)媒體公信力不高的原因入手，期望找到提升網(wǎng)絡(luò)媒體公信力的方法。因此本文通過對網(wǎng)絡(luò)傳播的自由性與目前的網(wǎng)絡(luò)媒體的公信力問題之間的必然聯(lián)系進(jìn)行分析，得到如何在網(wǎng)絡(luò)傳播的特殊自由性下如何提高網(wǎng)絡(luò)媒體的公信力的有效辦法，以便網(wǎng)絡(luò)媒體與網(wǎng)絡(luò)受眾更深入客觀的認(rèn)識這些問題，以期為網(wǎng)絡(luò)新聞傳播的規(guī)范化和網(wǎng)絡(luò)媒體的公信力的提高起到參考依據(jù)
【關(guān)鍵詞】：網(wǎng)絡(luò)傳播 網(wǎng)絡(luò)媒體 網(wǎng)絡(luò)新聞自由性 媒體公信力
Abstract:
At present, the network communication and network news has become a social life, an important part of people to infiltrate into all aspects of life,. And with social and economic development, and the public’s increasing literacy, communication networks and network news more in the increasingly accelerate the expansion of its public life of the importance and breadth. However, the current transmission network in China is still in the context of new industries, the development of the incomplete and non-normative will inevitably exist. Especially in recent years, the rapid development of Internet media, but compared to traditional media credibility crisis still exists. This article cited the Internet media credibility is not high performance, from the credibility of Internet media do not start with the reasons for the high, expect to find enhance the credibility of the online media method. Therefore Based on the freedom of communication network of Internet media and the current issue of the credibility of the inevitable link between the analysis, how to get the special communication network under the freedom of the media how to improve the network’s credibility and effective approach to online media and network The audience more in-depth and objective understanding of these issues, with a view to the standardization of network news media and Internet media enhance the credibility of a reference.
【Keywords】：Network Communication Internet media Network of freedom of the press Media credibility
1. 網(wǎng)絡(luò)傳播
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